With LED prices, plus the LED light efficiency increased year by year, the purchase cost recovery period is shortened obviously, driving global business and the public sector will greatly enhance the replacement of lamps, officially launched the global LED light source to replace the tide, the bulb and lamp type light source instead of the most popular products. LEDinside estimates, compared with 2013, in 2014 the global LED bulb quantity demand will increase by 86%, while the number of LED lamp demand growth rate reached 89%.
Because of the LED lighting products prices fell rapidly, and stimulate the market demand, so manufacturers continue to introduce a variety of LED lighting products to traditional lighting products prices in order. The LED bulb for example, compared to 2012, LED bulb price this year dropped significantly faster, and the product spreads between different brands are gradually narrowing. While the expected positive price strategy of manufacturers will be the development of LED lighting market has brought considerable impetus, and the price of stimulus driven demand will be further fermentation in 2014.
In addition to the manufacturer's price strategy, standard and subsidy policy in the regional market has a great help for the promotion of LED lighting penetration. For example, North America is still part of ongoing regional EnergyStar subsidy program, and the lamp price subsidies are more easily accepted by consumers. In addition, the incandescent disable policies are being implemented to a larger role in the development of LED lighting market.
In the aspect of channel, the regional characteristics of lighting is quite obvious. Therefore, regulations and consumer habits in different countries, but also indirectly affect the sales channel. After LED lighting began to flourish, more and more manufacturers began to enter the competition LED lighting market and the traditional industry, whether it is for dealers or large retail stores directly into the channel, more and more manufacturers pay attention to management.
Therefore, in the rapid development of LED lighting market, lighting manufacturers have access through the acquisition of and technology to the integration of resources, enhance the competitiveness. At present, most manufacturers lighting collocation of all kinds of wireless transmission technology and the overall intelligence control technology, and even the green building collocation of various renewable energy solutions, so huge opportunities in the future. In addition, to promote the brand image more easily make the lighting manufacturers a premium space, also can get rid of the dilemma of sustained price competition.